Greg Ross-Munro

Greg Ross-Munro

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Greg Ross-Munro > Entrepreneurship

The Product Is Bait

June 27, 2026 23:07July 9, 2026In Entrepreneurship, Startups
Professionals examining different parts of an elephant while a consultant observes the larger pattern.

You Don’t Know Yet Founders don’t know what problem they’re solving yet, and neither do any of their customers, and the annoying part is that this is not actually bad news, because if you stay in it long enough, you…

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Things I Wish I Knew Before Selling My Company

January 30, 2026 23:31January 30, 2026In Entrepreneurship, Leadership
A toad, up late at night, looking at a laptop, smoking a hookah

…or, how to survive due diligence without screaming into a pillow (too often) On January 1st, 2026, Sourcetoad was acquired by Thompson Holdings. That part’s public now, and I can say, I couldn’t have hoped for a better outcome. We…

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