There has been a lot of hype recently in Tampa Bay about the “Here Comes the Bus” app. This is system that allows parents to see when their kids have gotten on a school bus, and where the bus is. Some parents are concerned that systems like this one could let malicious users, or government agents track their children. So I’m going to give a quick overview of how systems like these work, and why they are not dangerous. We will also look at what parents SHOULD be concerned about.

How it works

The system is fairly straight forward. Students have either a barcode or a passive RFID chip printed onto their “Bus Pass” – which is just a card they carry around. This card is scanned once the student boards the bus, either with an RFID reader or a barcode scanner (basically the same technology used at grocery stores and clothing shops).

The barcode or the RFID chip carries a simple ID number. This number does not represent the student in any identifiable way – it’s just randomly assigned. The RFID scanner is connected to an internet-enabled device and sends the ID number securely to a server.

Keep in mind, if any data is intercepted up to this point, it is of no use to an attacker. The attacker would at best get a random number that means nothing.

On the other side of the system is the parent’s app. This app is connected to Here Comes The Bus‘ servers, which lets them know that their child is on the bus. The bus also has a GPS tracker on it, which connects to the internet and lets the Here Comes the Bus‘ servers know where the bus is.

That random ID number is then looked up in a database which lets the application know which child has been assigned that ID number. The parent’s device securely requests that information, and it is provided securely down to the app.

It is possible the data coming down to the parent could be intercepted by an attacker. However, as this technology is very secure and is commonly used in almost every piece of software these days (from your health systems to banking apps), it is HIGHLY unlikely.

Could you track kids using their cards?

Some of these bus passes contain a chip, and that sounds scary right? Well, you don’t have to worry too much. These chips are passive RFID chips, the same type of technology that is imprinted in clothing labels to stop theft. Passive means that they need to be picked up by a powered scanner. In order to track a child, you would need to know their ID number (the randomly assigned one), and then set up expensive, high-powered scanners all around town. So it is possible, but there are WAY cheaper and easier ways to track someone. So this seems incredibly unlikely.

Could you track kids if you hacked into the Here Comes the Bus servers?

So the one thing that COULD happen is the Here Comes the Bus’ servers could be hacked. An attacker could break into the database and potentially be able to work out where a child has been, but this does not necessarily mean they will be able to find information on a particular child either. This data is hopefully encrypted, or linked to the school’s secure systems. I can’t speak to how this system has been secured and architected. My best guess is the system was designed with the understanding that this is sensitive data, and great care should be taken over the security. There are also a number of regulations in place that govern the usage and security of student and child data. The Children’s Online Privacy Protection Act of 1998 (COPPA) provides strict regulations regarding a child’s data. The Family Educational Rights and Privacy Act of 1974 (FERPA) gives parents certain rights with respect to their children’s education records. These two regulations will have been taken into account by the developers and the school board when evaluating this software.

Should I be worried about this?

No system is perfect and inherently has its risks, but these risks need to be balanced against the rewards. I think that the safety aspects of this application far outweigh the highly remote possibility of the system being misused. There are WAY easier ways to track people than trying to exploit a system like this.

So what should I be worried about?

There are real threats and issues out there for you to be worried about. Kids download all sorts of things to their devices, and these downloads represent real, actual threats. Malware embedded in games, social media apps, and even downloaded backgrounds can track your exact GPS location, leak your phone number, show inappropriate content, or steal personal information.

Instead of worrying about the government tracking your kids while you send them to a Public school, take a look at your kids’ actual devices. Install something like Norton Security Online and Norton Security for iOS or Android, or Malwarebytes. Also talk to your kids about what apps they’re using, and listen to hear for anything strange about their data usage, or content that is coming up unexpectedly, or unusual phone calls they’re getting. These are indicators of real threats to kids’ information and of valid concern by parents.

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I help companies turn their technical ideas into reality.

CEO @Sourcetoad and @OnDeck

Founder of Thankscrate and Data and Sons

Author of Herding Cats and Coders

Fan of judo, squash, whiskey, aggressive inline, and temperamental British sports cars.

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The Internet Doesn’t Have Enough Love In It (And How We Can Fix It Easily)

I’ve been thinking about all the wrong things when it comes to AI writing code.

Everyone else seems to be too. Job displacement. Security vulnerabilities. The ten-times-faster developer who now bills the same and delivers four times as much. These are real conversations worth having, just not the one I want to have right now.

The one I want to have is about teaching a six-year-old multiplication.

Here’s what I mean. Imagine you’ve been sitting with your kid every night for two weeks trying to explain multiplication. You’ve tried drawing rows of dots. You’ve tried songs (don’t judge me). You’ve tried the “just think of it as groups of things” approach that works for literally every other math concept but, mysteriously, not for your kid. Then one night, something clicks. You found the explanation, YOUR explanation, the one that worked for your actual kid with your actual kid’s brain, and it finally, beautifully, clicks.

Now imagine you could spend a Saturday morning turning that into a small web app. Not a startup. Not a SaaS platform. No login. No backend. No one’s going to hack it (there’s nothing to hack). Just a little thing that walks through multiplication the exact way you figured out it works, step by step, the way you’d explain it. You send it to the WhatsApp group for your kid’s class. Some of those other parents, also quietly losing their minds over multiplication, try it. And it helps.

You just made the world a tiny bit better. That’s it. That’s the whole thing.

Claude Code exists now, and a handful of other tools like it, and the reason I think this matters isn’t productivity. It’s access. The barrier between “I have an idea for something that could help people” and “I have a thing that helps people” used to require knowing how to code, or hiring someone who does, or talking a developer friend into your project over enough beers that their guilt exceeded their better judgment. Now it’s a Saturday morning and a good description of what you want to build.

The internet already has beautiful things in it that were built out of love. Free coding education for kids. Open-source video editors. Someone’s incredibly detailed home-brewing app with no monetization plan whatsoever. Artists making interactive experiences because they wanted to see if they could. These things exist because someone cared more about making the thing than making money from the thing. I think that ratio is about to shift dramatically in favor of the people who just want to make something good.

I’m not saying we should all stop paying for Salesforce (we should probably keep paying for Salesforce, there’s a reason that thing costs what it costs). I’m saying the category of software that was previously not worth building because it wasn’t commercial enough to justify the cost, that category just got a lot more interesting.

What’s in that category? Things like:

  • An app that helps beginning judo students understand the concepts behind a throw, not just the mechanics, because judo is where I learned confidence and discipline and I want other kids to find that
  • A private family memory vault (not Instagram, not Facebook, not anything with an algorithm deciding what matters), just a place where the people who love my son can send photos and stories somewhere safe, for him to open when he’s older (Maybe I’ll turn this into something?)
  • A system that reminds companies to send their employees gifts on the days that actually matter to them, because I know from running a company that it fills the cup of the person giving just as much as the person receiving (Thankscrate, if you’re curious, and yes, that one is turning into something real, but that is genuinely not why I built it)

None of those were commercial ideas first. They were just things I cared about.

I think the most interesting software that gets built in the next few years won’t come from developers moving faster. It’ll come from people who previously had no path from “I care about this” to “I built something about this,” and now they do. Parents. Coaches. Teachers. The person in your office who could explain that one complicated process better than anyone and has always secretly wanted to turn it into something.

The stakes are low. The bar to launch is low. The cost is low. The only thing required is that you actually give a damn about what you’re building.

So… What do you give a damn about?

Go build it. I still sometimes have to count on my fingers, but I’m told the app helps.