Solving problems is what my company does for a living. 95% of the time we solve problems by building software. Over the last few years, hardware solutions have entered our solutions tool box more and more. This is largely due to the fact that you can now hook a bluetooth module to some larger device like a printer. You then handle the data processing on some mobile device. Or, we are write software to live on some small-board machine like a Raspberry PI that monitors water temperature or something. These hardware solutions are however, largely integrations, and not actual hardware development.

So when a client asked us to build them a remote control for their interactive TV system, I thought: how hard can it be? This post tries to lay out some of the lessons I have learned while designing, programming, manufacturing, and shipping a custom-built hardware project from soup to nuts.

Like with any new venture, I didn’t know where to start. I know what a remote control is (I use one every day to watch Youtube videos about bad movies) but I’d never really thought about them. Iterative design works in software… so I figured it wouldn’t hurt to just start with something very simple.

The first sketch

Lesson: Just start with something. Anything. Inertia is the enemy.

Humble Beginnings

I sketched the thing out on a piece of scrap paper. In my infinite creativity I took a generation one Apple TV remote control (which at the time I thought was very cool) and traced it on some scrap piece of paper. As Picasso said, good artists borrow, great artists steal. I then used dime to trace the d-pad, and a pen lid to outline the function buttons. You never think about regrets when you start something, but documenting your first steps will make you more mindful of the process. I wish I still had that napkin, or receipt, or whatever I first drew it on.

Lesson: Keep baby photos and napkin sketches. Looking back gives your perspective.

Fortunately, I did keep the first digital rendering that I translated into Balsamiq (totally the wrong tool for the job.)

Surprisingly, this very basic initial start was good enough to get some general client feedback and approvals. Now the real work began. We had to actually build a remote control. We had a few connections in the set-top-box manufacturing world and knew engineers and account managers at two of the big TV brands. So we reached out and asked for some recommendations.

Contract Manufacturers

We evaluated a few manufactures in Texas, China, and Taiwan. Most of them were up for the task, but none clicked for us. We were looking for a partner who talked to us about the future, about innovation, and brought their own ideas to the table. We didn’t really know what we were doing, but we knew that we would want to push the limits eventually, and having a manufacturing team who got excited about remote control technology was a must.

Lesson: Find partners who share your values.

The process was slow. This was not our wheelhouse, but it was a fun, tangible project, with a single, definite measure of success – something that is often elusive in software development. So we pushed on. In the end, one of our DRM encoding partners introduced us to a manufacture in Hong Kong. They were responsive, helpful, and had US-based project managers.

Lesson: Ask EVERYONE for help. The more people you speak to the more likely you are to get valuable signal from the noise.

Learn About Everything

Our new vendor gave us a ton of options. Did we know that there are a huge number of molds already out there? Ones that look almost identical to our sketches? And that we could easily customize them? No, no we didn’t. So they went to work sourcing three or four demo units from other manufacturing firms they were familiar with. This way we could send our client actual samples to touch and feel without spending tens of thousands of dollars in manufacturing prototypes.

Early button layout designs

They also began educating us on IR codes, button mapping, and materials design. While the learning curve was steep, it was rewarding and edifying experience. It is so satisfying to be able to design software systems in concert with hardware. When your code jumps into the tactile world it is just so cool. Working hand-in-hand with the manufacturers, we threw ourselves into their processes, language, legal ramifications, and communication patterns.

Lesson: Learn how to communicate with your partners from their perspective. Even if you are a client, you will benefit from speaking their language.

Test, Test, and Test Again

We tested a bunch of the molds, shipping them around the world for client feedback. We also spent a lot of time hallway testing (asking random people walking by to give us feedback). We gave them to our parents and grandparents, friends and children, and basically anyone who would listen. I actually met one of our client’s customers in an airport (identified by a sticker on her luggage) and dragged the poor woman into user test. I had one of the test remotes in my pocket, and the prototype TV system on my laptop’s local server. We didn’t give her any instructions. She absolutely loved it. The customer felt special getting to play with something before the public do. I learnt more in those 15 minutes with her than anything I had read online about remote design and TV interactions.

Lesson: If you are not showing your product to clients along the line, you are not doing your job well.

One of the early example models

We evaluated everything: feel, weight, button squishiness, response time, everything. This was a little easier now that we had a few comparison prototypes, but our clients were very particular group of people. The company’s owner was to give final approval; he oversees much of final the public-facing products. We sent two finalists to him, that we could barely tell the difference between. After he made his selection, I asked for his team to ask him the following day if he could tell the difference, and he made the same choice. They were extremely pleased with the design and functionality – the owner said:

This is so good it makes everything else look embarrassing

Our Client

Which might be the highest compliment anyone has ever paid me.

Lesson: If you want to do something well, take every part of it seriously.

The Trouble Begins

Once we had approved from the client, we gave the go-ahead for manufacturing. Then the Hong Kong problems started. The protests throughout the metro area brought manufacturing to a temporary halt. Workers could not even get to work. Suppliers couldn’t access roads. The whole city came to a halt.

Then the mold vendor disappeared. Our manufacturer had sourced a ready-made mold from another company. One day, our project manager called us in tears because the owner of the vendor’s company had not shown up to work. No one knew where he was. The political situation had made is so that asking questions was not encouraged. Say what you want about the American political system; you don’t have to worry about your business partners not showing up after a rally.

So the search began for a new mold manufacturer. Unfortunately this meant once again going through the approval process with our client. This time it was a little easier because we had learned so much from the first round. After a ton of time and a huge DHL bill, we finally had a new mold, and client approval. Eventually the factories started opening up again, and we were ready to go!

COVID-19

Then the factories shut down. COVID-19 hit China hard, and Hong Kong with it. Almost as soon as we had started printing boards, everything went into quarantine. At the beginning there was some pushback from suppliers, clients, contractors, and even our project managers. But as the scope of the pandemic become obvious, everyone became more tolerant and understanding. It still added almost three months of delays to the project. All while my developers got to move to the comfort of their homes and continue working. More perspective.

Lesson: Like everything in life, it came down to lots of failure followed by perseverance. Feeling frustrated every morning and swearing a lot are the steps in between. With enough failure, swearing, and pig-headedness, stuff works out somehow.

The two final versions
Down to two finalists

The Final Stretch

The day those first four remote controls arrived in our office felt like we had landed on the moon. We wiped them down with disinfectant wipes and went to work (no one really knew anything about COVID back then!) We did find a small manufacturing defect with the battery connection in two of the remotes, but it was easily remedied.

Then programming began. This went a little smoother due to the fact that my team had done this type of work many times before. We already had IR code programming tables, IoT systems for managing multiple receivers in close proximity and tools too complicated for me to understand that can change the TVs’ or set-top-boxes’ input expectations. It felt… easy, but in reality we had been working on those particular problems for over six years, so the perspective of a thousand small failures didn’t feel anywhere as monumental as the hardware production.

Lesson: Trying new things puts things you already know into perspective.

Where We Are Today

Today, there are tens of thousands of these remote controls out in the wild. People write reviews about them online, and my client mentions them in interviews with international news publications. As a software guy, it continues to be one of those things I’m proud of, and still shocked by the success we achieved from such humble beginnings.

Lessons

  • Just start with something. Anything. Inertia is the enemy
  • If you are not showing your product to clients along the line, you are not doing your job well
  • Keep baby photos and napkin sketches. Looking back gives your perspective
  • Learn how to communicate with your partners from their perspective. Even if you are a client, you will benefit from speaking their language
  • If you want to do something well, take every part of it seriously
  • Like everything in life, it comes down to lots of failure followed by perseverance. Feeling frustrated every morning and swearing a lot are the steps in between. With enough failure, swearing, and pig-headedness, stuff works out somehow. Why do I have to keep relearning this?
  • Trying new things puts things you already know into perspective

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I help companies turn their technical ideas into reality.

CEO @Sourcetoad and @OnDeck

Founder of Thankscrate and Data and Sons

Author of Herding Cats and Coders

Fan of judo, squash, whiskey, aggressive inline, and temperamental British sports cars.

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The Internet Doesn’t Have Enough Love In It (And How We Can Fix It Easily)

I’ve been thinking about all the wrong things when it comes to AI writing code.

Everyone else seems to be too. Job displacement. Security vulnerabilities. The ten-times-faster developer who now bills the same and delivers four times as much. These are real conversations worth having, just not the one I want to have right now.

The one I want to have is about teaching a six-year-old multiplication.

Here’s what I mean. Imagine you’ve been sitting with your kid every night for two weeks trying to explain multiplication. You’ve tried drawing rows of dots. You’ve tried songs (don’t judge me). You’ve tried the “just think of it as groups of things” approach that works for literally every other math concept but, mysteriously, not for your kid. Then one night, something clicks. You found the explanation, YOUR explanation, the one that worked for your actual kid with your actual kid’s brain, and it finally, beautifully, clicks.

Now imagine you could spend a Saturday morning turning that into a small web app. Not a startup. Not a SaaS platform. No login. No backend. No one’s going to hack it (there’s nothing to hack). Just a little thing that walks through multiplication the exact way you figured out it works, step by step, the way you’d explain it. You send it to the WhatsApp group for your kid’s class. Some of those other parents, also quietly losing their minds over multiplication, try it. And it helps.

You just made the world a tiny bit better. That’s it. That’s the whole thing.

Claude Code exists now, and a handful of other tools like it, and the reason I think this matters isn’t productivity. It’s access. The barrier between “I have an idea for something that could help people” and “I have a thing that helps people” used to require knowing how to code, or hiring someone who does, or talking a developer friend into your project over enough beers that their guilt exceeded their better judgment. Now it’s a Saturday morning and a good description of what you want to build.

The internet already has beautiful things in it that were built out of love. Free coding education for kids. Open-source video editors. Someone’s incredibly detailed home-brewing app with no monetization plan whatsoever. Artists making interactive experiences because they wanted to see if they could. These things exist because someone cared more about making the thing than making money from the thing. I think that ratio is about to shift dramatically in favor of the people who just want to make something good.

I’m not saying we should all stop paying for Salesforce (we should probably keep paying for Salesforce, there’s a reason that thing costs what it costs). I’m saying the category of software that was previously not worth building because it wasn’t commercial enough to justify the cost, that category just got a lot more interesting.

What’s in that category? Things like:

  • An app that helps beginning judo students understand the concepts behind a throw, not just the mechanics, because judo is where I learned confidence and discipline and I want other kids to find that
  • A private family memory vault (not Instagram, not Facebook, not anything with an algorithm deciding what matters), just a place where the people who love my son can send photos and stories somewhere safe, for him to open when he’s older (Maybe I’ll turn this into something?)
  • A system that reminds companies to send their employees gifts on the days that actually matter to them, because I know from running a company that it fills the cup of the person giving just as much as the person receiving (Thankscrate, if you’re curious, and yes, that one is turning into something real, but that is genuinely not why I built it)

None of those were commercial ideas first. They were just things I cared about.

I think the most interesting software that gets built in the next few years won’t come from developers moving faster. It’ll come from people who previously had no path from “I care about this” to “I built something about this,” and now they do. Parents. Coaches. Teachers. The person in your office who could explain that one complicated process better than anyone and has always secretly wanted to turn it into something.

The stakes are low. The bar to launch is low. The cost is low. The only thing required is that you actually give a damn about what you’re building.

One small caveat before you go off and change the world. If your passion project involves storing the medical records, credit card numbers, or personal information of vulnerable people (childhood leukemia patients, say, or really anyone who has enough going on without also becoming the victim of a data breach), please, for the love of God, do not take that on as a Saturday morning vibe-coding exercise. That is not a passion project, it’s a terrifying lack of judgment and a huge liability. Please hire professionals, follow compliance frameworks, and treat the security of people’s sensitive data with the seriousness it deserves. The whole spirit of what I’m describing here is low stakes, and nothing raises the stakes faster than a database full of information that could ruin someone’s life if it leaks. Build the multiplication app. Build the judo app. Do NOT build the “I’ll just store some PHI real quick” app.

So… What do you give a damn about?

Go build it. I still sometimes have to count on my fingers, but I’m told the app helps.